The entrepreneur Leo Burnett passed away at age 79, respectable.
Biography - A Short Wiki
Founder of the eponymous global ad agency that created the so-called Chicago School of advertising.
He worked on signs and advertisements for his father and then worked as a journalist before deciding to go into the more lucrative advertising career.
His style of advertising preferred striking, emotion-filled images over text-filled explanations. For example, he created the iconic images of the Pillsbury Doughboy and the Marlboro Man.
How did Leo Burnett die?
On June 7, 1971, Burnett went to his agency, pledging to colleagues to work three days per week due to health problems. That evening, at age 79, he died of a heart attack at his family farm in Hawthorn Woods, Illinois. He is buried at Rosehill Cemetery in Chicago.
| Cause of death | N/A |
|---|---|
| Age of death | 79 years |
| Profession | Entrepreneur |
| Birthday | October 21, 1891 |
| Death date | June 7, 1971 |
| Place of death | Hawthorn Woods, Illinois, United States |
| Place of burial | N/A |
Quotes
"Too many ads that try not to go over the reader's head end up beneath his notice."
Leo Burnett
"Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising."
Leo Burnett
"Plan the sale when you plan the ad."
Leo Burnett
"There is no such thing as a permanent advertising success."
Leo Burnett
"Fun without sell gets nowhere but sell without fun tends to become obnoxious."
Leo Burnett
